Week 1 Session 1

Brief Overview 

In class today we formed into our stream classes and introduced ourselves to our classmates that we will be spending the next 6 weeks with, brainstorming and bouncing ideas off of. Following that we unpacked the brief as a class and split into groups of 4 or 5 and brainstormed a range of possible sights, events and activities in the Wellington region that could be promoted. Then there was a shared lecture introducing 'Puna'. 

Objective of Brief

Your task is to design a brochure that promotes a set of three thematically linked recreational destinations or activities in the Greater Wellington region. The solution must balance form with function by communicating the content in a way that is engaging and easy to comprehend. In addition you are required to document your design process by summarising each day’s activity through an on-line blog. Each post will outline what you did and how it advanced your project. It will also be tagged according to the stage or stages of the design process utilised.

Definitions of Puna

(Verb) To well up or flow.

Overview: Puna

This project responds to aspects of puna. It examines the way that ideas are generated and developed, the negotiation of authorship and ownership and the relationships between creative practitioners, clients and communities. Puna is the wellspring of ideas and knowledge. Ideas don’t just come from nowhere, but are sourced from all around us – from clients, from communities, from other designers and artists. In using and developing those ideas, we need to be aware of where they have come from, and design and make in a conscious way. Where do your ideas come from? How do you acknowledge this? What role do you play in shaping them further into creative work? What roles do others play?


Greater Wellington Region